Where?

Absolut Magazine is where Black women come to read about leading a lifestyle of positivity, passion, and purpose.

Why absolut?

Definition:

absolut \ˈab-sə-ˌlüt, ab-sə-ˈlüt-\

ADVERB in an absolute manner: such as

a: completely or totally

b: with unlimited power

Who’s Behind It?

Absolut Magazine is published by Mukasa Media, a Toronto-based media company founded by Violette Omotosho. Mukasa Media is also home to The Culture & Career Edit and Violette’s writing and speaking work. The name Mukasa honours her maternal family heritage.

How it started

“Absolut” is the Swedish spelling of the English word absolutely. The reason for the Swedish spelling is that our editor-in-chief, Violette Omotosho, hails from Sweden (although with East African, Ugandan, to be specific, roots).

What started as a personal blog under the name “Beyond a Little Black Dress” in 2013 later grew into AbsolutViolette, now Absolut Magazine: a message to be authentically and unequivocally yourself. This message has since grown, encouraging you to be beautifully and unapologetically yourself.

How it’s Going

Today Absolut is a digital magazine with stories aimed to inspire, encourage, and give you permission to pursue your goals. Covering topics from lifestyle and entertainment, to business and faith. True to the tagline of Beyond a Little Black Dress, Absolut is “less about fashion, more about style; A lifestyle of positivity, passion & purpose.”

Who?

Mission Statement

To empower Black women to lead lives of positivity, passion, and purpose by offering faith-driven inspiration, authentic stories, and meaningful resources that celebrate their journeys and culture.

What?

Vision Statement

To create a global community in the diaspora where Black women are unapologetically celebrated, encouraged, and equipped to embrace their unique purpose and live boldly in faith and authenticity.